Tourism News

The Sound of music by Padraic Neary ( an open letter)

Dear Sir;

A wonderful thing happened in my little town last week. The Phoenix Players drama group in Tubbercurry, undertook presentation of probably the greatest musical ever written; “the Sound of Music”. This was a totally home grown product; the cast, all 90 of them, from stars to cameo, are local; relatives, friends, neighbours ranging in age from 6 to 86; people known, loved and cherished within the community which is immensely proud of the achievement. There were at least 50 other individuals involved; backstage, front of house and undertaking the innumerable tasks needed to present such an enormous show. And the wonderful thing, the incredible thing, the thing that will not be forgotten as long as the youngest participants survive, is that the show presented for 7 nights to absolutely packed houses, was an enormous success. The sets, although miniscule in comparison, the costumes, the lighting, the effects and especially the singing and acting were not what the cynical might expected from a small rural town. They were akin to and in many instances surpassed what might be seen on professional stages in Dublin, London or even Broadway itself. This may appear preposterous exaggeration, but for the people of Tubbercurry, it is one of the great and most uplifting truths of 2019.

Tubbercurry, once a hive of Industry where seeds of technology and smart economics first sprouted in Ireland, has suffered substantially in recent years with loss of almost 200 jobs. The apparently forgotten town is located on a section of the N17 roadway, which, apart from surface renewal, signage and some realignment, has not been upgraded in living memory. Yet this glorified “cart-track”, for that is what it was constructed as, is regarded as a national highway with a 100 kilometres speed limit although its width in many places is criminally inadequate for vehicular traffic never mind ability to accommodate cycling or walking. It was reported some time ago that EU funds to upgrade this section of substandard road were allow be diverted to other projects by the present leadership of our country. To add to feeling of abandonment, the people of Tubbercurry and district can no longer drink water from their taps and must look to an indefinite future of purchasing bottled water, on which incidentally, they pay 23% Value Added Tax. And nobody in governance and officialdom appears to give a damn.

This forsaken town however, has the ability, the talent, the community spirit to produce one of the finest amateur shows ever seen on an Irish Stage. It indicates what small towns faced with grave insecurity and creeping decay can do when a sense of community, cooperation and preparedness to use their finest talents in the interests of the common good, comes to the fore. In this age of rampant individualism, which appears in danger of corroding the very core of community, it is gratifying to find an event which bucks the trend and solidifies cohesion and self-belief in the knowledge that given viable scripts, they can provide leadership, activists and the will to achieve anything. Such spirit in this age of phenomenal change, is what will save rural Ireland and vulnerable communities all over the world. As yet however, nobody appears to have written a viable script, which is where government should urgently concentrate its energies.

In the meantime to all who participated and attended, I say well done; you have excelled in your efforts and left a joyous sound of music ringing through the hearts of Tubbercurry. You will long be remembered with great affection and pride. You provide a resounding encouragement to many small communities unsure of themselves, that the apparently unachievable can be achieved and that dreams of security, prosperity and a better life can be realized by those who work together and selflessly express their substantial talents in the common good.

I am immensely proud of my place and the people in it. Congratulations to all concerned.

Padraic Neary.

Wild Atlantic Way

Wild Atlantic Way Spring campaign kicks-off for a 4 week intense media burst (Radio/TV) with Digital/PR extension into May
The campaign works to counter seasonality and regionality by inspiring growth of the domestic market along the route with an emphasis north of Galway. All activity is delivered through motivating and impactful content anchored in the creative platform ‘Embrace the Wild Atlantic Way of Life’ and working to build and strengthen existing audience awareness.

While 300 international buyers take their seats this morning at Fáilte Irelands largest annual tourism industry event, Meitheal 2019, our hundreds of participating industry partners are very well placed today to grow their share of business from our key overseas markets. Meanwhile, Fáilte Ireland’s latest domestic marketing campaign for the Wild Atlantic Way, launched last week, has the home market covered, as it will target Dublin commuters and tourists from Northern Ireland to the Republic using outdoor, radio and TV ads.

As over half of all journeys into Dublin are made on public transport, Fáilte Ireland is using high impact imagery from along the Wild Atlantic Way on digital screens at key commuter points in the city including Heuston and Connolly Stations, at Busáras and on Luas trams.

Slogans such as Skip the school run for endless fun; Swap work chores for sandy shores; Swap rush hour for ‘What’s the rush?’ hour; Replace the day to day with days to remember; Lose yourself, not the weekend are already grabbing the imagination of many weary and stressed commuters!

Radio adverts scheduled for morning and evening rush hour and a TV advert (LINK) specifically targeting the Northern Irish market will make up a key element of the campaign. This forms part of Fáilte Ireland’s wider programme to help tourism businesses prepare for Brexit and retain visitors from Northern Ireland, especially for border counties, which have been most adversely affected by the devaluation of sterling. .

 

New "Sligo's Hidden Gems" brochure for 2018 tourist season

New “Sligo’s Hidden Gems” brochure for 2018 tourist season

Tourism network South and West Sligo has launched a new tourism brochure “Sligo’s Hidden Gems” for the 2018 tourist season. The attractive A5 publication is part of an ongoing programme promoting the rural areas of Sligo. A video, media visits and a sustained social media campaign are all part of the plans for the coming year.

“Sligo’s Hidden Gems” is a fabulous tool for any visitor and is bigger and better than the 2017 publication. It include details of tourist businesses in the area – everything from surfing, seaweed baths, horse riding, rock climbing and golfing to attractions, walking trails and festivals. It also includes a comprehensive calendar of events and a very useful map of the area with details of heritage and historic sites. It is ideal for visitors and for people living in Sligo who are planning a day out.

Over 40 businesses are part of the fledgling network, including signature festivals, adventure and activity providers as well as essentials such as accommodation and eateries. “Sligo’s Hidden Gems” will be distributed through members, tourist offices and tourism related festivals and events.

Speaking at the launch which took place in the Ocean Sands Hotel, Enniscrone, Chairman Paul Taylor said, “We are delighted to present this comprehensive tourism guide for our area. Now tourists can easily find out about all the hidden gems and less known parts of the county”. He went on to compliment the energy and enthusiasm of the network, saying, “I’m delighted to be part of a vibrant organisation, full of committed and enthusiastic people who wish to showcase their region. With this vision and commitment to working together, we will soon be firmly on the tourism map.”

As is common outside urban areas, the tourism businesses have tended to operate alone rather than in conjunction with one another. Through the network, businesses will come together, building a stronger tourism product through collaboration, which will benefit the entire region.

Contact info:@southandwestsligo.ie for further information or visit the website www.southandwestsligo.ie

South & West Sligo Tourism launch ‘Sligo's Hidden Gems' brochure

“Sligo’s Hidden Gems to Treasured Destinations”

The launch of the South & West Sligo’s Hidden Gems’ Tourism brochure took place in the Ocean Sands Hotel, Enniscrone recently. This is a genuine community initiative, planned and produced by a dedicated committee of volunteers and local tourism businesses. The aim is to showcase and unveil the hidden gems and treasures of south and west Sligo.

“South Sligo Tourism was established to boost visitor numbers and tourism revenue in the region”, said Cllr. Paul Taylor, Chairman, South & West Sligo Tourism, “This brochure is a tangible step towards achieving our aim. Now we have a publication which specifically highlights all that we have to offer in this area.  The tourism spotlight will illuminate the treasures of south and west Sligo which have for so long remained undiscovered”.

The brochure is both practical and eye-catching. In addition to detailing the many tourist attractions, it also contains a comprehensive map and full calendar of events for 2018, including a weekly Irish music session guide. Right across the south and west Sligo region there are activities and festivals in from music, heritage, crafts, dancing and drama. The brochure will be an invaluable aid to planning a holiday and are likely to prove very popular with locals as well as visitors.

The launch itself was a microcosm of all that’s good in the region. It’s impossible to imagine a more suitable backdrop than Temple House and while the soaring birds of prey from Eagles Flying might have been at home in the surroundings, the lawn was an unusual home for the kayaks of Wild Wet Adventures, who usually reside in the lake nearby. Inside, other local attractions showcased their wares including Woodlands Equestrian Centre, Tubbercurry Golf Club and Beltra Country Market. Even the vast interior of Temple House is not big enough to house all the attractions that South & West Sligo has to offer, but the tasters served to whet the appetites of all present. Visitors can look forward to walking in the rolling low lands of the Ox Mountains, learning Irish music at the Coleman Music Centre, taking in a Ceili during the South Sligo Summer School or just relaxing and enjoying the pace of life in this delightful area.

The REDZ (Rural Economic Development Zone) project 2016, led by Tubbercurry Chamber of Commerce and Sligo County Council, facilitated the setting up of the South Sligo Tourism Group. This group is a shining example of how real partnership can and does work within communities. Through them South & West Sligo is emphatically claiming its place on the Irish tourism map.

For more information check them out on Facebook: https://www.facebook.com/southsligotourism or Twitter www.twitter.com/visitsouthsligo #SouthSligo

More Information:

Contact: Paul Taylor, Chairman, South & West Sligo Tourism

E: southsligotourism@gmail.com M: 087-6794509