Green is the New Black! |
~ Submit your offer for the big island of Ireland sale ~ Tourism Ireland has announced details of its new ‘Green is the new black’ campaign to leverage St Patrick’s Day. The campaign has been designed to build on the success of Tourism Ireland’s annual Global Greening initiative – by extending the impact and sharpening the commercial returns of the Global Greening for tourism operators around the island of Ireland and travel trade overseas.
The aim is to generate significant ‘buzz’ overseas, to capitalise on the exposure for Ireland delivered by the Global Greening initiative – and stimulate sales at a key booking period.
Details of the criteria for ‘Green is the new black’ offers and how to get involved can be found here.
Click here to read our press release.